Framer Review 2026: Design-Grade Sites, Credit-Priced Agents and No Way to Export
Framer is a visual website builder from Amsterdam for designing, hosting and running marketing sites on one canvas, and since Jun 16, 2026 it also ships AI agents that build and edit pages for you. Basic costs $10 a month and Pro $30 a month on yearly billing ($15 and $45 month to month), and both plan prices rise in step with the AI credits you pick, so on yearly billing every 1,000 credits adds $10. The catches: Framer does not export your site as HTML, its own pages give three different answers on refunds, and editor seats, locales and add-ons sit on top of the plan price.
There are no affiliate links in this review. Every Framer link goes straight to framer.com, its help center or its legal pages.
| Made by | Framer B.V., Amsterdam; Series D of $100 million at a $2 billion valuation announced Aug 28, 2025 |
| What it is | A design canvas, CMS, hosting, analytics, A/B testing and AI agents in one hosted website platform, plus an MCP server for outside AI tools |
| Plans | Free; Basic $10; Pro $30; Enterprise custom, per month on yearly billing |
| Priced by | Site plan, with AI credits, editor seats, locales and Pro add-ons on top |
| Best for | Designers, startups and agencies who want a polished marketing site they can edit visually, and who accept that it lives on Framer for good |
Framer is a strong choice if you want a marketing site that looks designed rather than templated and you are happy to rent it forever; it is a weak one if you need to leave cheaply, budget AI use tightly, or rely on fast human support.
“Small changes cost very little. Generating a full page is where credits add up.”
That line comes from Framer's own Jun 16, 2026 post launching AI credits, and it is a sentence worth keeping in mind for anyone pricing Framer in October 2026. For years the pitch was simple: a canvas that feels like a design tool, a site that publishes in one click, hosting and a CMS included. That pitch still holds. What changed in 2026 is that Framer 3.0 put AI agents on the canvas, and paying for them moved to the centre of the price sheet. The plan dropdowns on the pricing page are now credit dropdowns, and on yearly billing every tier works out to exactly one cent per credit on both Basic and Pro.
The product side is broad for one subscription. Framer's pages list a CMS with collections and AI-assisted imports, built-in cookie-free analytics, staging and branching on Pro, A/B tests and funnels through the Convert add-on, AI translation into up to 20 locales, and, since Oct 22, 2026, an official MCP server so Claude, ChatGPT, Codex, Cursor and other tools can work in your projects. The company says it has been break-even and raised $100 million in August 2025.
The weaker side is ownership and money rules. Framer's help center says plainly: “Framer does not offer HTML export for self-hosting.” Its Terms say “all Fees are non-cancellable and non-refundable”, its pricing FAQ offers refunds only to EU and Turkish residents, and its help center promises a 7-day window worldwide. On Trustpilot, Framer's profile showed 1.5 out of 5 from 149 reviews on Oct 26, 2026, with complaints that cluster around support, credit burn and price changes for legacy plans. None of that makes Framer a bad builder. It makes it a builder you should choose with an exit cost in mind.
One canvas where you design, write and publish, one credit balance for the AI, and hosting that you cannot take elsewhere.
You build in the Framer editor, in the browser or the desktop app: pages, breakpoints, components, animation and CMS collections all live on the same canvas. When you press Publish, Framer hosts the site on its own infrastructure, which its security page describes as AWS in the United States with extra hosting in Europe and Asia-Pacific. Each site needs its own site plan to use a custom domain. AI features, including the Framer Agent, Workshop and AI translation, draw on one shared credit allowance for the whole workspace, made up of the credits included with every paid site plan in it. Outside AI tools can now reach the same projects over MCP and spend their own credits instead.
Two pricing resets in eight months, AI agents on the canvas, half-price editor seats and an official MCP server.
If you priced Framer in 2024, almost nothing on the sheet is the same. On Oct 9, 2025 Framer cut five plans to three (Basic $10, Pro $30, Scale $100) and made every plan bought before that date a legacy plan. On Jun 16, 2026, with Framer 3.0, it added AI credits to every plan, retired Scale, cut the editor seat from $40 to $20 and raised Basic to 2 CMS collections and 50 GB of bandwidth. A new billing system that bills sites, add-ons and seats on separate invoices arrived on May 27, 2026, and the official Framer MCP followed on Oct 22, 2026.
The upshot for existing customers: if you are on a plan bought before Oct 9, 2025, Framer's help center says you keep its price and limits for as long as you stay on it, but “Once you switch to a current plan, you cannot return to your legacy plan.” Editors and locales added after that date are billed at current prices.
Small by share of the web, fast-growing by W3Techs' count, and break-even by Framer's own account.
Three kinds of numbers describe Framer's position, and they measure different things. W3Techs counts websites whose content management system it can detect: on Oct 26, 2026 it put Framer on 0.2% of all websites, about a quarter of Webflow's 0.8% and far behind Wix (4.2%) and WordPress (39.6%). The same page says “Framer more than tripled its user base in the last year, and is one of the fastest growing content management systems.” W3Techs' “user base” here means sites, not people.
W3Techs, Oct 26, 2026 (sites, not users)
W3Techs, same date
Framer's claim, Aug 28, 2025
Series D, Aug 28, 2025
Framer's own figures are bigger and vendor-reported. In its Aug 28, 2025 Series D post it said “hundreds of thousands of sites run on Framer, with more than half a million people using the platform each month”, that “Framer has been break-even for the past year”, and that close to half of the latest Y Combinator batch launched with Framer. Treat them as the company's claims: they count people using the platform, not paying customers, and no outside audit is published alongside them.
People like the canvas; the public complaints are about support, credits that run out, legacy-plan price jumps and being unable to leave.
Independent evidence on Framer is thin. Its Trustpilot profile is small and negative, Hacker News threads mention it mostly in passing, and Framer's desktop app is downloaded from its own site, so there is no app-store rating to weigh. G2 and Reddit are not quoted here. The usable signals come from Trustpilot and from two software companies that wrote publicly about moving their marketing sites off Framer in May 2026.
| Source | What it shows | How to read it |
|---|---|---|
| Trustpilot, framer.com profile | TrustScore 1.5 (“Bad”) from 149 reviews; the star bars lean heavily to one star; claimed profile since Aug 2023 | As shown on Trustpilot on Oct 26, 2026. Trustpilot labels the profile “No recent history of asking for reviews” and warns that the reviews may not be representative. |
| Trustpilot, company replies | “Hasn’t replied to negative reviews” | Trustpilot's own label on the profile, Oct 26, 2026. |
| Hacker News | Short mentions, mostly comparisons with Webflow and coding agents | Two comments quoted below; no large Framer thread in 2026. |
| Company blogs (Babou, Frigade) | Two posts on leaving Framer for code built with Claude | Written in May 2026, before Framer 3.0 and before the official MCP. |
Figures as displayed on Trustpilot's public page on Oct 26, 2026. 149 reviews is a small sample against Framer's claimed half-million monthly users.
What people praise
“I have enjoyed using Framer and it's got a great user interface for someone who doesn't know how to code”
“Their taste is impeccable, and the two years we spent on the platform were the right call when we made it.”
“Good UI creation tool but the pricing policies make it financially unviable for a small business.”
What people complain about
“There’s no export to code or Webflow, so moving means a full rebuild.” The reviewer says a declined renewal ended their legacy plan, and keeping more than 30 pages now means Pro.
“To get the AI agent to make the most basic changes (remove an image, and add a table for example) will cost you hundreds of credits.”
Says that after days on the critical support line they had only dealt with bots, and wonders whether Framer “just switched completely to AI agents” for support.
“You need to learn the interface but still also need an understanding of how breakpoints and CSS positioning work among other things.”
“The tooling can do small edits well enough; what it can't do is compose components and brand language from a brief”. Frigade rebuilt its site in code in under a week.
“Framer interactions, the things that fire on hover or click and modify sibling state, are an editor-only feature.” Babou's later note says it has not tried Framer 3.0.
The pattern. Praise is about the canvas and the look of the result. Complaints fall into four groups: support that feels automated and slow, AI credits that drain faster than expected, legacy customers pushed onto higher current prices when a plan lapses, and the lack of any export. A Hacker News comment from Jan 16, 2026 sums up the strategic worry: “I feel a lot of the sites built on Webflow, Framer and so on will move to code”. Both companies moved to code written with Claude. Framer's answer, launched in October, is an MCP server that lets the same AI tools work inside Framer projects.
Free, Basic $10 and Pro $30 a month on yearly billing; month to month costs 50% more, and seats, locales and add-ons come on top.
Framer prices per site. Every site that needs a custom domain needs its own Basic or Pro plan, and the AI credits, seats and add-ons are shared across your workspace or attached to that site. The plan card shows the cheapest credit tier; picking a bigger tier from the dropdown raises the plan price. All prices below are per month as shown on framer.com/pricing on Oct 26, 2026, with sales tax added at checkout.
Free
- Framer domain, “Made in Framer” badge
- 500 AI credits to try
- 1 GB bandwidth
- Per the FAQ: 10 CMS collections, 1,000 pages, 5 MB uploads, one locale
Basic
$15 billed monthly
- Custom domain (free domain on yearly)
- 1,000 AI credits a month
- 30 pages, 2 CMS collections, 1,000 CMS items
- 50 GB bandwidth, 30 days of analytics
Pro
$45 billed monthly
- 3,000 AI credits a month
- 150 pages, 10 collections, 2,500 items, 100 GB, each expandable
- Redirects, staging, branching, 90 days of analytics
- Convert and Advanced hosting add-ons
Enterprise
- Limits set by contract, unlimited editors
- SSO, SCIM, roles
- AI can be switched off
- Inputs not used for training
The full price sheet, including the extras that sites with a team or several languages add:
Swipe sideways to see every column.
| Item | Yearly billing | Monthly billing | Plans | Limit |
|---|---|---|---|---|
| Basic site plan | $10 | $15 | Basic | 1,000 credits included |
| Pro site plan | $30 | $45 | Pro | 3,000 credits included |
| Additional editor | $20 | $30 | Basic, Pro | 10 seats a workspace |
| Content editor | $10 | $15 | Basic, Pro | CMS, localization, on-page edits |
| Translation locale | $20 each | $25 each | Basic, Pro | up to 20 |
| Extra 100 pages | $20 | $30 | Pro | 700 pages max |
| Extra 10 CMS collections | $40 | $50 | Pro | 40 max |
| Extra 10,000 CMS items | $20 | $30 | Pro | 40,000 max |
| Extra 100 GB bandwidth | $40 | $50 | Pro | 2 TB max |
| Convert (A/B tests, funnels) | $50 | $60 | Pro | per 500,000 events |
| Advanced hosting | $200 | $250 | Pro | 6 rewrites, 6 firewall rules |
What the currency is. The pricing page shows a dollar sign but never names the currency. Framer's Terms say “All payments will be in U.S. dollars.”, yet its Oct 9, 2025 pricing post says “Pricing is localized, so you’ll see amounts in your local currency with regional adjustments across the globe.” The figures in this review are the ones the pricing page displayed on Oct 26, 2026, and they match the $10 Basic and $30 Pro named in that post. Check the amount at checkout in your own country before you commit.
One cent per credit on yearly billing, on every tier of both plans, so the plan price is really a credit price with a site attached.
Every paid site plan includes a monthly credit allowance (1,000 on Basic, 3,000 on Pro), and the allowances of every site plan in a workspace add up into one shared pool. The Framer Agent, Workshop and AI translation spend credits; small editor helpers such as layer auto-renaming do not. When the pool reaches 80%, admins get a warning; at 100%, credit-using features pause, work already running finishes, and new requests wait for the reset or for more credits. Included credits do not roll over: the help center says “unused credits do not carry into the next billing cycle”.
The chart has one practical consequence. Basic with 3,000 credits costs the same $30 as Pro with 3,000 credits, and Pro includes more pages, collections, bandwidth, staging and branching. Once you need more than 2,000 credits a month, Basic stops making sense. It also means there is no volume discount: 100,000 credits on Pro cost $1,000 a month on yearly billing, exactly one cent each.
What a credit buys
Framer published typical costs on the base model in its Jun 16, 2026 launch post: about 300 credits to generate a landing page, 150 to make a page responsive, 100 for a large edit and 50 for a small one. At one cent per credit that is about $3 a landing page on yearly billing, or $4.50 on monthly billing. Model choice changes the bill: the same post listed Sonnet 4.6 at 0.9 times the base rate, GPT 5.5 at 1 time and Opus 4.8 at 1.8 times. The agent's model picker now lists newer models, including the GPT 6 family, Fable 5, Opus 5.5 and Sonnet 5, and Framer's help article says usage depends on the model, its settings, the amount of context and the work involved; we have not seen multipliers published for those newer models.
Running out, top-ups and refunds of credits
If you need more, a workspace admin buys the AI Credits add-on, which has its own billing cycle. Cancel it and the extra credits disappear immediately rather than at the end of the period. Once those run out, a one-time top-up is available, but only with the add-on active, and top-up credits “expire at the end of the calendar month in which they’re bought”. Usage-based add-ons, credits included, are non-refundable once any part has been used. One genuinely helpful rule: Framer's launch post says that if an agent result misses, you can mark it as bad in the chat's changes summary and Framer refunds those credits.
There is also a way around Framer's credits entirely. Its MCP page says that when you work through an outside agent, “Your AI usage follows that agent’s plan or credits.” If you already pay for Claude, ChatGPT or Cursor, that can be cheaper for heavy page generation, as covered in the MCP section.
Five realistic setups: from $120 a year for a portfolio to $2,100 a year for a content site billed month to month.
Plan prices alone undersell what a site with editors or add-ons pays. Here are five setups built only from the published prices on Oct 26, 2026, before sales tax. They assume one site, the workspace owner as the only free seat, and no Enterprise contract.
| Setup | What it includes | Yearly billing | Monthly billing |
|---|---|---|---|
| A. Portfolio | Basic, 1,000 credits | $10 a month, $120 a year | $15 a month, $180 a year |
| B. Bilingual small business | Basic plus 1 translation locale | $30 a month, $360 a year | $40 a month, $480 a year |
| C. Startup marketing site | Pro, 2 extra editors, Convert for A/B tests | $120 a month, $1,440 a year | $165 a month, $1,980 a year |
| D. Content-heavy site | Pro, extra 10,000 CMS items, extra 100 GB, 2 locales | $130 a month, $1,560 a year | $175 a month, $2,100 a year |
| E. Agent-heavy builder | Pro at 10,000 credits (about 33 landing pages a month at 300 credits each) | $100 a month, $1,200 a year | $150 a month, $1,800 a year |
Two things stand out. First, yearly billing saves between a quarter and a third in these five setups (25% in setup B, 33% in A and E): monthly billing is 1.5 times the yearly rate for plans, seats and extra pages or CMS items, but only 1.2 to 1.25 times for locales, Convert, Advanced hosting, collections and bandwidth. Switching back from annual to monthly is not self-service: the help center says “Annual-to-monthly billing changes are not currently available through the Framer interface.” Second, in these setups the plan is often not the biggest line. In setup C the two editor seats and the Convert add-on cost three times the Pro plan itself, and in setup D the add-ons cost $100 on top of a $30 plan.
Refunds depend on which Framer page you read, annual contracts are owed in full, and downgrades turn into credit, not cash.
Framer publishes its rules openly, which is to its credit, but several pages disagree. Refunds are one example: three official pages give three answers.
Section 13 also contains a rule in the customer's favour: “the Fees shall be subject to no more than a 10% annual raise”, applied no earlier than your next renewal, as long as you do not materially downgrade. Section 18.4 is the one to read before you buy a year up front: on termination other than for Framer's breach, “Customer will immediately pay Framer the remaining balance (if any) for the remainder of the subscription term”. Cancelling a non-Enterprise plan before renewal simply stops the next term, and the help center confirms plan benefits stay active until the end of the current cycle.
Where Framer's own pages disagree
| Topic | One Framer page says | Another says |
|---|---|---|
| Refunds | Terms 13.1: all fees non-refundable; pricing FAQ: EU and Turkey only, 14 days | Help center: 7 days worldwide, 14 days in the EU and Turkey |
| Currency | Terms 13.1: payments in U.S. dollars | Oct 9, 2025 post: local currency with regional adjustments |
| Editor seats | Help center: editors $20 and content editors $10 a month | Pricing page on monthly billing: $30 and $15 ($20 and $10 are the yearly rates) |
| Free credits | Jun 16, 2026 post: 500 credits that reset daily, capped each month | Pricing page and help center: 500 credits to try, for workspaces with no subscription |
| Support speed | Oct 9, 2025 post: “Every plan now includes 24h email support.” | Help center: product support up to 72 hours to first response, in-app up to 24 hours |
| Edge network | Pricing page: Pro hosting in 300+ locations | Security page: 200+ edge locations via AWS CloudFront |
When pages conflict, the Terms are the contract, and the help center describes how support applies it. In practice: ask for a refund within 7 days, before using any credits, and keep the request in writing.
Downgrades, cycle changes and bandwidth
Downgrading mid-cycle converts the unused value into account credit that is “non-refundable” and only reduces future Framer invoices. The same applies when support moves you from annual to monthly billing. Bandwidth is softer than a hard cap: the pricing FAQ lets you exceed a limit for one month, and the help center says that with continued overages “Your site may be automatically upgraded or charged an overage fee.” Bandwidth resets on the first of each calendar month.
Two smaller surprises. The pricing FAQ gives Free projects 10 CMS collections and 1,000 pages, far more than Basic's 2 collections and 30 pages, because Free is meant for designing and testing on a Framer domain; the moment you connect your own domain you drop to Basic's limits unless you buy Pro. And the “Made in Framer” badge only disappears after you upgrade or connect a domain and then republish.
Answer four questions and you will know whether Framer, and which plan, fits.
The Framer Agent edits the real design, not a code copy, which is why its output stays editable, and why it costs credits.
The idea that sets Framer apart from prompt-to-app builders is where the agent works. Framer's homepage says “Every change the agent makes stays editable on a real design canvas”: the agent creates frames, components, styles and CMS fields that you can then select and adjust by hand, rather than writing code you have to read. Framer's Agents page lists the jobs: build a site from a description or screenshot, restyle colours and fonts, make breakpoints responsive, migrate content from another site, build code components, manage CMS collections, add SEO metadata and surface analytics.
“Build your Framer CMS with the Agent”, official Framer YouTube channel (@Framer). It shows the CMS work that the credit table prices at the low end.
Models, reasoning and Fast Mode
You choose the model per chat. Framer's help article on the model picker lists twelve entries on Oct 26, 2026, from the GPT 6 and GPT 5.6 families to Fable 5 and the Opus and Sonnet models, each with a suggested use, and adds reasoning levels and a Fast Mode that it says “can increase usage”. Its practical advice for saving credits is sensible: select the element before asking, say what must stay untouched, and start a new chat for each separate task.
Is it getting cheaper?
Framer says so. In a Jul 21, 2026 engineering post it reported that fixing cache misses, removing bookkeeping steps and shrinking diagnostic payloads brought “the average cost of a Framer Agent session with any model down by 40-48%”. That is Framer's internal measure of what it pays model providers, not a change to the credit price you see, which stayed at one cent per credit on yearly billing. Still, it is a sign the company is working on the credit-burn complaint that shows up on Trustpilot.
Skills, added on Sep 22, 2026, let a team save reusable instructions for its design system, writing voice or CMS workflow, and they travel with a project when someone remixes it. Framer says skills make the agent's first passes much closer to the rest of the site; for agencies with a house style, that is the agent feature to try first.
“5 ways to use skills in your Framer projects”, official Framer YouTube channel (@Framer).
A sensible agent workflow on Framer: brief, branch, generate, review on the canvas, then publish.
Framer's own guidance across its help and MCP pages adds up to a workflow that keeps AI changes away from the live site until a person has looked at them. Branching is a Pro feature, so on Basic the review step happens in the main project before you press Publish.
“Review Agent changes safely with Branching”, official Framer YouTube channel (@Framer). Branching is listed on the Pro plan.
Since Oct 22, 2026 Claude, ChatGPT, Codex and Cursor can work in your Framer projects through an official MCP server, free during its preview.
Framer's MCP server lives at a single address, mcp.framer.com/mcp, and connects through OAuth with your Framer account's permissions. Framer lists one-click installs for ChatGPT, Codex, Claude, Claude Code, Cursor and Grok Bot, and setup guides for Grok, OpenCode, VS Code, Kiro, Notion, Pi, Antigravity, Windsurf, Warp and Devin. Once connected, an outside agent can create pages, edit layouts, manage CMS collections, review SEO and publish if you explicitly ask it to, and the Framer editor does not need to be open.
“Introducing the Framer MCP: Connect your favorite AI tools to Framer”, official Framer YouTube channel (@Framer).
The money argument is simple. Framer's MCP FAQ says “Your AI usage follows that agent’s plan or credits.”, so page generation done by Claude or Codex does not touch your Framer credit pool. If you already pay for one of those tools, heavy page generation through it can cost less than topping up Framer credits. Our guide to Claude MCP connectors explains how these connections are approved, and the Claude Code setup guide covers the terminal side.
Limits at launch. Framer's help center says “Localization support is not available in Framer MCP at launch.” For translation work, the older local @framer/agent command-line bridge still applies. The two company posts that criticised Framer's programmability in May 2026 were written against an earlier community-built MCP and Framer's server API, before this official server; whether hover interactions and linked components are now fully reachable is something to check on a small project before you plan an agency workflow around it.
Hosting, CMS and analytics are included and well equipped; the price of that convenience is that the site cannot leave Framer.
Framer's hosting page lists automatic SSL, image conversion to WebP and AVIF, Brotli compression, atomic deploys with instant rollback, staging on a framer.app address, and a 99.99% uptime figure. Pro adds redirects, staging and branching, and the $200 Advanced hosting add-on turns Framer into a reverse proxy so a /docs or /app path can come from another server. A free custom domain is included when you pay yearly; the hosting FAQ says it is registered through Hover. Built-in analytics are cookie-free, which avoids a consent banner, but Framer notes “unique visitors are measured within a 1-day window”, so its visitor counts can run higher than Google Analytics for people who return on another day.
The exit problem
For a business site, this is the limitation to weigh first. Framer's help article on the subject is direct: published sites rely on Framer's pre-rendering, image resizing, font subsetting and server-side rendering, so they “cannot be exported as standalone HTML files for self-hosting.” You can export assets and redirects, and Framer documents a reverse-proxy setup, but moving to another platform means rebuilding the site. The Trustpilot reviewer in Sri Lanka who lost a legacy plan made the same point in plainer words. Budget for a rebuild as the cost of leaving, and keep your copy and images in a place you control.
Support is the other operational risk. Framer's help center promises product support “Up to 72 hours first response time.” on paid plans (in-app support up to 24 hours) and says it will not modify projects, fix code problems or help with third-party components and plugins. Enterprise gets Slack or Teams channels and response-time agreements.
SOC 2 Type 2 and ISO 27001 for the platform; your prompts can train Framer's own models unless you switch it off, and only Enterprise can turn AI off entirely.
Framer's security page (version 1.1, effective Sep 17, 2026) says it has completed a SOC 2 Type 2 audit covering security and availability and has ISO 27001 compliance, with the reports available to Enterprise customers on request. Data sits in AWS, encrypted at rest with AES-256, and the page says “All of Framer’s services are hosted in Amazon Web Services (AWS) facilities in the United States”, with more hosting in Europe and Asia-Pacific. Framer B.V. is a Dutch company, its Terms are governed by Dutch law with Amsterdam courts, and its Privacy Statement says personal data is transferred to the US under adequacy decisions or standard contractual clauses.
| Question | Answer on Framer's pages (Oct 26, 2026) |
|---|---|
| Do AI model vendors train on my prompts? | No: AI Notice 7.1 says Framer's contracts forbid third-party model providers from training on inputs or outputs. |
| Does Framer train its own models on them? | On non-Enterprise plans, yes, unless AI training is disabled in workspace settings (AI Notice 7.3). Never on Enterprise (7.2). |
| Can an admin switch AI off? | Only on Enterprise: “This is an Enterprise-only feature.” |
| Personal data in prompts? | Not allowed: AI Notice 4.2 says customers will not put personal or sensitive data into AI inputs. |
| SSO and roles? | SSO (SAML, OpenID Connect) on Enterprise; roles for viewer, collaborator, editor and admin. |
| Account sharing? | Forbidden by Terms 2.2 and the Acceptable Use Policy; each editor needs a seat. |
| Data retention | Account data up to 2 years after closure, transaction data 7 years (Privacy Statement). |
The wording in section 7.3 is worth reading in full: “Customers on a non-Enterprise plan grant Framer a worldwide, non-exclusive license to use their Inputs and Outputs to train and improve Framer's AI models.” The opt-out is a workspace setting, so turn it off on day one if your briefs contain anything you would not publish.
Best for design-led teams shipping marketing sites; a poor fit for anyone who needs code ownership, e-commerce depth or tight AI budgets.
| Work pattern | Fit | Likely plan |
|---|---|---|
| Designer portfolio or personal site | Good, within 30 pages | Basic, yearly ($120 a year) |
| Startup marketing site with A/B tests | Strong | Pro plus Convert and seats |
| Agency building client sites | Strong; Pro Experts get free editor seats on client projects | Pro per client site |
| Multilingual company site | Good, but budget $20 per locale | Pro plus locales |
| Online store with inventory and checkout | Weak; no store features on the plans reviewed | Look at Wix or Shopify |
| Web app with logins and logic | Wrong tool | An AI app builder |
| Team that must own its code | Wrong tool: no HTML export | Code or WordPress |
Eight real drawbacks to weigh before you commit.
Framer states it offers no HTML export for self-hosting.
Terms say non-refundable; the pricing FAQ says EU and Turkey only; the help center says 7 days worldwide.
Free allows 1,000 pages, Basic 30, Pro 150: five times Basic's pages for three times the price.
A Pro site with two editors and Convert costs $120 a month on yearly billing, four times the plan price.
Top-ups expire at the end of the calendar month; cancelled add-on credits vanish at once.
Up to 72 hours to first response on product support; Trustpilot reviewers describe bot-only replies.
Non-Enterprise prompts and outputs can train Framer's models until you switch it off.
Switch, cancel or lapse, and you move to current prices permanently.
A design canvas with motion, CMS, hosting, analytics and A/B testing in one place; agent output stays editable; an official MCP server free during preview.
A 10% cap on annual fee rises, viewers always free, a credit refund for bad agent results, and a public price for every add-on.
Webflow for bigger CMS sites, Wix for stores and all-in-one business tools, and AI app builders for anything with logins.
Webflow is a direct rival for design-led marketing sites (Framer's own site carries a Webflow comparison page), and Webflow states its prices in US dollars. On yearly billing, Framer is the cheaper of the two for a small site with a custom domain and a CMS: Basic at $10 includes 2 collections, while Webflow's $15 Basic has no CMS at all. Higher up, the picture flips. Webflow's Premium plan, $25 billed yearly, lists 20,000 CMS items and 300 static pages; Framer Pro, $30, includes 2,500 items and 150 pages before add-ons, so Webflow gives eight times the items and twice the pages for $5 less a month.
Swipe sideways to see every column.
| Tier | Framer | Webflow | Pages | CMS |
|---|---|---|---|---|
| No-cost tier | Free, $0, Framer domain, 1 GB | Starter, $0, webflow.io, 1 GB | Framer 1,000 (FAQ); Webflow 2 static | Framer 10 collections; Webflow 50 items |
| Entry with own domain | Basic, $10 yearly, $15 monthly, 50 GB | Basic, $15 yearly, $25 monthly, 10 GB | Framer 30; Webflow 300 static | Framer 2 collections, 1,000 items; Webflow none |
| CMS tier | Pro, $30 yearly, $45 monthly, 100 GB | Premium, $25 yearly, $39 monthly, 50 GB | Framer 150; Webflow 300 static | Framer 10 collections, 2,500 items; Webflow 40 collections, 20,000 items |
| Extra editors | $20 yearly, $30 monthly per editor | Billed through separate Workspace plans | n/a | n/a |
Per framer.com/pricing and webflow.com/pricing, Oct 26, 2026. Plans count different things (Webflow's pages are static pages; CMS-generated pages are separate on both), so compare against your own site map.
Wix is the broad small-business option: its plans page showed Light $17, Core $29, Business $39 and Business Elite $159 a month for yearly subscriptions on Oct 26, 2026, with payments and e-commerce from Core up, a 14-day money-back guarantee and 24/7 customer care listed. Wix's page says displayed prices are for yearly subscriptions paid in full and exclude taxes set by your billing address, so confirm the total at checkout. Choose it if you sell products or bookings and want support on call; choose Framer if the design itself is the product.
AI app builders such as Lovable, v0 and Bolt.new generate code you can take with you, which answers Framer's export problem, but you trade the visual canvas for a codebase. They suit products with sign-ins and data; Framer suits the marketing site in front of them. Squarespace is another all-in-one option, but its pricing page showed prices in Vietnamese dong to our location on Oct 26, 2026, so it is not priced here.
This review has no affiliate links.
Every Framer link here goes straight to framer.com, its pricing page, its Terms of Service or its help center, without tracking parameters. The score, the drawbacks and the alternatives would be the same either way. JAVIS did not use Framer for this review; it is a research review built from Framer's public pages and independent sources, dated Oct 26, 2026.
Comparing builders, adding an AI agent, or deciding you need code after all? These reviews cover the tools next to Framer.
Each card opens a published JAVIS review, routed by where you are.
Questions people ask before choosing Framer.
Is Framer free?
Yes, with limits. The Free plan publishes to a Framer domain with a “Made in Framer” badge, 1 GB of bandwidth and 500 AI credits to try. A custom domain needs Basic ($10 a month on yearly billing) or Pro.
How much does Framer cost in 2026?
Basic is $10 and Pro $30 a month on yearly billing, or $15 and $45 month to month, as shown on framer.com/pricing on Oct 26, 2026. Extra editors are $20 a month yearly ($30 monthly), content editors $10 ($15), locales $20 ($25), and Pro add-ons are priced separately.
Can I export my Framer site to HTML?
No. Framer says it does not offer HTML export for self-hosting, because published sites depend on its servers for rendering, image optimisation and delivery. Leaving means rebuilding elsewhere.
Does Framer give refunds?
Its help center says yes within 7 days of the first purchase worldwide and 14 days in the EU and Turkey, but its Terms call fees non-refundable and its pricing FAQ mentions only the EU and Turkey. Ask within 7 days, in writing, before using any credits.
Do Framer AI credits roll over?
No. Included credits reset on each plan's renewal date, top-up credits expire at the end of the calendar month, and add-on credits disappear when you cancel the add-on.
Can I use Claude or ChatGPT with Framer?
Yes. The official Framer MCP server, launched on Oct 22, 2026, connects Claude, Claude Code, ChatGPT, Codex, Cursor and other clients, and the AI work is billed to that tool's plan rather than your Framer credits.
Framer or Webflow?
Among these two, Framer is cheaper for a small site with a CMS ($10 against Webflow's $25 Premium, since Webflow Basic has no CMS), while Webflow Premium gives more CMS items and static pages per dollar on larger sites.
Where this came from, and when.
Every price, limit, rule and rating in this review comes from the pages below, all as of Oct 26, 2026 unless another date is given. Expand for the full list, the scoring method and what the review does not cover.
Show sources, scoring method and scope
Pricing: framer.com/pricing with yearly and monthly billing, every credit tier in the Basic and Pro dropdowns, the comparison table and the FAQ, Oct 26, 2026. The page shows a dollar sign without naming a currency; Terms section 13.1 says payments are in U.S. dollars.
Terms and policies: Terms of Service version 1.8 (effective Jun 16, 2026), sections 2, 7, 13, 15, 18 and 20; Acceptable Use Policy version 2.0 (effective Apr 9, 2026); AI Notice version 1.2 (effective Sep 18, 2026); Privacy Statement version 1.7 (effective Jun 12, 2026); Security version 1.1 (effective Sep 17, 2026); Data Processing Addendum.
Help center: “Refund policy”, “How AI credits and Agent pricing work”, “Learn about Framer’s new billing system”, “Legacy plans”, “Can I export my website to HTML and self-host it?”, “Cancel your Framer subscription”, “Downgrade your Site plan”, “Change your billing cycle”, “Understanding bandwidth usage”, “Site plans overview”, “Support explained”, “Choosing a model in the Framer Agent”, “How to disable AI for your workspace or organization”, “Getting started with Framer MCP”, “What you can do with Framer MCP” and “How Framer’s built-in analytics work”.
Company and product: framer.com home, Agents, MCP, Hosting, CMS, Convert, Enterprise, Switch and About pages; Framer blog posts of Sep 28, 2023 (Series C, as listed on the blog), Aug 28, 2025 (Series D), Oct 9, 2025 (Simplified pricing), Jun 16, 2026 (AI credits and Framer 3.0), Jul 21, 2026 (agent cost) and Sep 22, 2026 (Skills); the updates page entries for Framer MCP (Oct 22, 2026), Firewall (Oct 1, 2026) and Skills.
Video: four videos from Framer's official YouTube channel (@Framer), the channel whose videos framer.com embeds: MTVyCvXD2iM (CMS with the Agent), jtM6ABix7ew (Skills), Wg_U8105oQM (Branching) and 34IKkFYMSvM (Framer MCP).
Independent evidence: Trustpilot profile for framer.com (1.5, 149 reviews, invitation and reply labels, recent reviews; screenshot taken Oct 26, 2026); W3Techs content management overview and Framer page (Oct 26, 2026); Hacker News comments 48299262 (May 27, 2026) and 46647045 (Jan 16, 2026); company posts by Frigade (“We left Framer (and others will, too)”) and Babou (“Why we left Framer”), May 2026. G2 and Reddit are not quoted.
Competitors: webflow.com/pricing (yearly and monthly billing and the plan comparison) and wix.com/plans, Oct 26, 2026.
Images: screenshots of public pages taken on Oct 26, 2026 at a 1,280-pixel-wide window, some cropped to the article text. JAVIS charts and diagrams are labelled as such and computed from the prices above. Related cards use JAVIS's own featured images.
JAVIS Fit Score (64/100): an editorial composite scored out of 20 on five criteria. Price clarity 12: every plan, credit tier and add-on has a public price and credits are a flat one cent each on yearly billing, but the help center quotes editor prices that match only yearly billing, the currency rule conflicts with the localized-pricing post, and refund terms differ across three pages. Capability 18: a design canvas with CMS, hosting, analytics, A/B testing, localization, staging, branching, an editable-output agent with a choice of models, Skills and an official MCP server. Independent evidence 9: a 1.5 Trustpilot rating from only 149 reviews with no replies to negative reviews, thin Hacker News discussion, two public exits to code, offset by W3Techs reporting that Framer's site count more than tripled in a year. Terms, data and portability 11: no HTML export, fees non-refundable in the Terms, remaining-term balance due on termination, AI training on by default for non-Enterprise plans; offset by a 10% annual raise cap, a training opt-out, SOC 2 Type 2 and ISO 27001. Cost and fit 14: $10 a month is a low entry for a designed site with a CMS, but seats, locales and add-ons quickly multiply a Pro bill. It is judgment, not a measurement.
What this review does not cover: how good the Agent's designs are in practice, site speed in the field, support response times as experienced, Enterprise contract terms, prices shown in other countries or currencies, the Framer Marketplace and Community terms in depth, and Trustpilot reviews beyond those quoted.
