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See how reviewed tools stack up for your needs. Every value comes from a published JAVIS review.
| Feature / criteria |  MetricoolSEO & Marketing |  SemrushSEO & Marketing |
|---|---|---|
| JAVIS Score | 70 / 100 | 80 / 100 |
| Price | $20/mo billed yearly (Starter, 5 brands: $240/yr); $25/mo billed monthly | $139.95/mo SEO ($117.33/mo billed annually); AI tracking from $199/mo Starter ($165.17 annual) |
| Pricing model | Freemium | Free plan + 7-day trials + paid |
| Free tier | ✓ Yes | — |
| Open source | ✕ No | ✕ No |
| Our verdict | Metricool packs scheduling, analytics, reports and an MCP connector into cheap per-brand plans (Starter $20 a month billed yearly for 5 brands), but its Free plan was cut to 20 posts and 30 days in January 2026, prices rose in March 2026, X accounts cost $10 a month each since Jul 13, 2026, and renewals are never refunded. | The deepest all-round SEO dataset with a real AI visibility product, now owned by Adobe; start on Starter, price the add-ons, and read the refund rule before any trial. |
| Last checked | Oct 28, 2026 | Oct 5, 2026 |
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